Facebook user data leaked
A company named Cambridge Analytica had leaked the data of 50 millions Facebook users. Cambridge Analytica (CA) is a British political consulting firm which combines data mining, data brokerage, and data analysis with strategic communication for the electoral process.
The algorithm used in the Facebook data breach trawled though personal data for information on sexual orientation, race, gender – and even intelligence and childhood trauma
The algorithm at the heart of the Facebook data breach sounds almost too dystopian to be real. It trawls through the most apparently trivial, throwaway postings –the “likes” users dole out as they browse the site – to gather sensitive personal information about sexual orientation, race, gender, even intelligence and childhood trauma.
The data analytics firm that worked with Donald Trump’s election team and the winning Brexit campaign harvested millions of Facebook profiles of US voters, in one of the tech giant’s biggest ever data breaches, and used them to build a powerful software program to predict and influence choices at the ballot box.
Documents seen by the Observer, and confirmed by a Facebook statement, show that by late 2015 the company had found out that information had been harvested on an unprecedented scale. However, at the time it failed to alert users and took only limited steps to recover and secure the private information of more than 50 million individuals.
Now the greatest question arises , Should we delete our Facebook account?
in my view , the answer is Yes because the Facebook is continuously collecting out data and passes through different researchers and unauthorized developer. Better to be on the platform which keeps your privacy at the top priority .
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